Wednesday, January 7, 2009
Hey, Kettle. It's Me, Pot. You're Black . . .
This story cracked me up this morning!
The story talks about, for those who don't want to read the article written by a real writer, a diet book called 9-Inch Diet that was written by a guy named Alex Bogusky that claims that just downsizing your plate (and in turn your portion size) is a great first step towards an impactful diet plan.
While Bogusky is spot on with his advice that cutting down on how much you eat can/will help with weight loss what is interesting is that Bogusky apparently blames our fast food culture and, specifically, places like McDonald's for some of our obesity problems.
But Bogusky, like me, works in "marketing communications" and (unlike me) is BRILLIANT at what he does - so much in fact that two of his biggest clients are Burger King and Domino's.
Talk about potentially biting the hand that feeds you!
A rare "high road" moment from a man who, because of his chosen profession, might be otherwise (assumed to be) without a soul or a drop of morality!